EURO ALBA is a well-established and respected player in the Holding field and Consulting Management operating in Abu Dhabi & Dubai in UAE.
We believe in fostering strong partnerships with our subsidiaries, providing them with strategic guidance and operational support.
Committed to developing and providing contracting solutions with sustainable growth, through our exceptional expertise and services to our communities.
We aim to be an icon in delivering innovative construction projects that ensure quality, safety, and sustainability.
Adopting professional business ethics, honesty, integrity, accountability, and respect towards our clients, community, and environment.
We are committed to adapting to UAE culture and values while applying the latest European technology and innovation.
Mr. Briken Boja is an Italian entrepreneur, his vision has been to expand his business from Europe to the Middle East. His journey of success and achievements in UAE started in the year 2017 when he established Morals General Contracting LLC in Abu Dhabi, UAE.
Mr. Briken Baja serves as the Chairman of Euro Alba Holding, a dynamic group of companies operating across multiple sectors. Under his leadership, Euro Alba has built a comprehensive portfolio that spans Construction & Infrastructure, Manufacturing & Production, Trading & Commerce, Services & Solutions, and Investments & Partnerships. This diversified structure allows the Holding to provide end-to-end expertise — from large-scale contracting and engineering consultancy to decorative works, electromechanical systems, creative advertising, and strategic business development. Through this integrated approach, Euro Alba delivers sustainable value and strengthens its position as a trusted partner across industries.
Guided by accountability, collaboration, and innovation, our senior leaders empower teams to execute with quality, safety, and integrity.
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